Ex program - outsmart nicotine

Over 50% of Gen-Z wants to quit vaping, but don’t know where to start, often turning to the internet for a wide variety of “hacks” that rarely work. That’s why the Truth Initiative created Ex Program. It’s backed by science and way more reliable than that one video you saw on TikTok that one time.

CWs: Me + Salvatore Romano
ADs: Matt Demilner + Stephen Kingslow
CDs: Rachel Reno + Dennis Kung