The message can extend to billboards in the best locations for metal detecting.
And onto new packaging.
Bounty Hunter would help people find their own treasure by setting up rental stations on the beach.
On Instagram we'll tell the stories of treasures found by metal detectors, and the legends of treasure yet to be found.
:30 radio spots
The only thing more interesting than treasure? Treasure hunters. Bounty Hunter will sponsor a week-long treasure hunt in the Mojave Desert, open to anyone brave enough to participate.
We would release one clue every day to help the treasure hunters. We'd then capture high-pressure contest on camera and release it as a YouTube series.
Art Director: Annie Shepard